Founded in Stockholm, Sweden by Wolf and Biola and officially launched at the Swedish Embassy in Tokyo in the summer of 2017, Muro was created with the mission to bridge the gap between tradition and the avant-garde. The brand creates a multicultural fragrance experience with handcrafted blends that are fully developed and refined in-house.

Muro represents culture, atmosphere, and aesthetics, translating these inspirations into functional design for the senses. Creative value comes before trends – everything can be challenged to create new inspiration.

Arctic Tar is inspired by ancient cultures from the polar and subpolar regions of Northern Asia and Europe, where scent played an important role in rituals shaped by the harsh climate. The strong contrast between endless summer daylight and dark winters became a key cultural and symbolic inspiration for this fragrance.

ARCTIC TAR: Darkness carries warmth. Memory turns inward, between glow and gravity—raw, powerful, and untamed.